My Favorite Fruit

Allow me to rhapsodize about one of my favorite food experiences in Los Angeles. On the Ocean Front Walk in Venice, just a few hundred feet north of the...

Allow me to rhapsodize about one of my favorite food experiences in Los Angeles. On the Ocean Front Walk in Venice, just a few hundred feet north of the famed Muscle Beach Gym, is a small stand on the corner of 17th street. A sign proclaiming “Viva la fruta” might catch your attention. Cups of already cut fresh fruit beckon, but you don’t have to commit to those — you can choose your own composition from the menu of the day’s available options. Berries, bananas, kiwis, melons and more are on hand, but befriend the attendant and he/she might dissuade you from the mango (“too hard”) and offer you a sample of honeydew bursting with juice, pineapple as sweet as candy, and luxurious chunks of papaya. That trio would be luscious unadorned, yet there’s so much more to the Mexican experience. Start by squeezing in the juice from half of a lime, add a pinch of salt, shake in a couple of hits of chili powder and top off with Chamoy. Lime and salt amplify the natural sweetness of the fruit; chili powder adds just enough heat to be exciting; and the Chamoy, a savory sauce of pickled fruit, is to this produce what maple syrup is to pancakes. Slowly savor the sweet, slightly fiery taste sensation against the blue backdrop of the Pacific Ocean as it delivers an endless series of noisy waves and salty mist into the sandy beach, the smell of sea in the air.

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About Rob

Award-winning international ad exec, stand-up comedian and professionally trained chef who Ad Age calls, "undoubtedly one of the industry's most colorful characters". Hosts TV and radio, writes in Huffington Post and serves as personal chef to his wife and daughters.

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